![]() ![]() Keeping him faceless allows the consumer to project those positive emotions onto themselves, letting the tagline go beyond the product itself. But Gastel also hopes that it appeals to customers on an emotional level, offering encouragement as “the voice inside our head that helps us to stay giant when we face adversity.” With a bit of inspiration taken from comic book graphics, the Brawny man looks almost heroic, full of strength and confidence. You can also recycle the plastic wrapping our paper towels are packaged in by taking it to any retail store that collects plastic grocery bags for recycling. However, when finished with the roll, the cardboard tube can be recycled in your curbside bin. His last makeover which took place in 2003 revealed a clean-shaven, friendly Brawny man who some believed had a striking resemblance to Governor Rick Perry of Texas.īrawny’s new tagline alongside the faceless icon is “Stay Giant!” and the paper towels literally offer this by now adding 25 more sheets to every roll. No, Brawny® Paper Towels that are wet or have food residue should not be recycled. He first appeared in the 70s as a lumberjack type with a thick mustache, which sparked jokes of him being a 1970s porn star. The Brawny man has received his fair share of teasing. Pick the right card for the event, add your photo. Consumers told us this is an iconic American brand that stands for strength and resilience at an emotional level, which are attributes our consumers also use to describe themselves." Buy products such as Brawny Tear-A-Square Paper Towels, White, 8 Double Rolls at Walmart and save. Gary Gastel, senior brand director for Brawny says, "We went back to the core of what Brawny stands for to develop a unique voice. This new design that emphasizes Brawny’s “strength to take on tough messes” comes from Turner Duckworth of San Francisco. Contactless delivery and your first delivery or pickup order is free Start shopping online now with Instacart to get your favorite products on-demand. The Brawny Man now reappears on the paper towel packaging with an air of mystery, only allowing his stubble, red and black plaid shirt, and well-defined chest to show. Get Brawny Paper Towels, Pick-A-Size, XXL Rolls, White, 2-Ply delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. Everyone’s favorite cleaning lumbersexual is back. ![]()
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